Beyond Basic SEO

The way people find your business is changing.

10 years ago, it was enough to just build a website, let Google know about it, and wait for the phone to ring.

Basically this just meant “Do Search Engine Optimization.” Now, we see headlines stating that “SEO is Dead.” To be clear, this is not true. However, SEO is just one part of increasing your overall online visibility.

Qualified Leads From Any Source

Think about it – as a business owner, you don’t care how or where people find you online – you just want them to call you, visit your website, or stop by in person. That’s all you care about.

That’s why this post will be the first in a series titled “Beyond Basic SEO: Increasing Your Online Visibility.”

We’ll dig into all the different tactics and parts required nowadays to increase your online visibility so that more potential customers, patients, clients, and leads will find you and decide to call you over your competitors.

What to Expect

Every post and accompanying video in this series will cover services that Level Up helps our clients with, and when these items are paired together as part of a consistent, long-term holistic marketing strategy, they will help you grow your business or organization.

We’ll cover topics including…

• Business Listing Distributions
• Static Written Content
• Blog Content
• Backlinks
• Video Content
• Website Usability and Conversion-Focused Designs
• Accessibility
• Keywords
• Technical SEO
• Google Business Profiles
• Google Reviews
• Voice Search Optimization
• Industry-specific Platforms Listings & Reviews
• ChatGPT & AI Optimization
• And much more!

Marketing With a Holistic Mindset

Each one of these things build upon and enhance one another, which is why at Level Up, we almost never take the approach of pricing out or recommending just a few of these items – that just isn’t an effective approach.

We create tailored, strategic marketing plans specific to your needs, goals, and budget, and set correct expectations with you on what to expect when entering a long-term marketing partnership – and yes, if you’re serious about your marketing and growth, then in 2025, a long-term, partnership-minded marketing relationship is absolutely required.